2014

ExplodaSP

Street art project.

About the project

ExplodaSP ("Explode São Paulo", in literal translation) was an urban intervention project based on the film Fight Club (David Fincher, 1999). It aimed to bring to light social diseases that are increasingly present in urban environments.

The project was inspired by political posters, illustrations by Saul Bass and street art techniques. The posters created for the project contain symbolic quotes from the film.

This project is a complement to an essay that investigated Robert McKee's script writing technique based on Image Systems and how it might have been applied to the film Fight Club. The essay and the visual project were part of the Postgraduate course in Art Direction, at Belas Artes University of São Paulo.

"

If the revolution is carried out on the streets, it is to the streets that militant printing must go: thus the political poster is born.

- Chico Homem de Melo

Final posters

The posters were made using quotes from the movie Fight Club. Symbolic phrases were selected that represent the concept of the project and have a strong critical appeal, the main objective of the intervention.

In the first image, from left to right, the five phrases and poster templates created:

1. "This is your life and it's ending one minute at a time"
2. "Prove thar you're alive"
3. "You're not special"
4. "Things you own end up owning you"
5. "You're not your job"

ExplodaSP posters
ExplodaSP posters
ExplodaSP posters
ExplodaSP posters
ExplodaSP posters
ExplodaSP posters

"

What could be seen as precariousness is transformed into force; posters produced from rudimentary resources gain a sense of urgency that, in itself, is already part of the message to be conveyed.

- Chico Homem de Melo

Process

The creation process started with the search for visual elements that represented the ideas and messages to be transmitted, in an objective or abstract way.

Through references and sketches, always considering the form of production of the posters, the final illustrations took shape first in drafts and later in digital prototypes.

With the arts defined, the manual production of posters began, using common techniques in street art works such as stencil and wheatpaste poster.

ExplodaSP posters
ExplodaSP posters
ExplodaSP posters
ExplodaSP posters
ExplodaSP posters
ExplodaSP posters
ExplodaSP posters

References

Saul Bass, political posters from different times and causes and street art techniques were the main focus on the exploratory and aesthetics research. The final result was meant to be interpreted as part of these visual territories, which were cosidered appropriate to the project's theme.

ExplodaSP references

Final words

This project was a good opportunity to explore new means of creation, aesthetics and a way of freely expressing personal feelings about aspects of modern life in large urban centers.

As a professional working in the Design industry, I believe that side projects are of great importance, expanding the repertoire and bringing different experiences to our creative routine.

This project is a complement to an essay that investigated Robert McKee's script writing technique based on Image Systems and how it might have been applied to the film Fight Club. The essay and the visual project were part of the Postgraduate course in Art Direction, at Belas Artes University of São Paulo.